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WooCommerce revenue

Track sales components and the impact of discounts and refunds.

  1. Choose the store, currency and period in Statistics → Revenue. Compare days and report components to identify the source of the difference in value.
  2. Net sales = gross sales − coupon discounts − successful refunds. Total sales = net sales + product taxes + shipping taxes + shipping. All amounts are in the selected currency; the order report alone does not confirm receipt of the money in your company's account.

Practical example

Gross sales are RON 1,000, discounts RON 100 and successful refunds RON 50. Net sales = 1,000 − 100 − 50 = RON 850. Check taxes and shipping separately for total sales; RON 850 does not prove the amount received in the bank.

Frequently asked questions and solutions

Statistics revenue does not match receipts. Why?

Check the currency, period, statuses and date used in the report. Compare discounts and refunds, then payments and processor settlements. The order report measures included sales; it does not by itself confirm bank receipts.

The report differs from the one viewed directly in the store. What should I check?

Compare currency, date range, date type, order statuses and last retrieval. Review discounts and refunds and open orders explaining the difference. Current stock and downloads serve different purposes from the period’s revenue and are not added to it.

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