- In Statistics → Costs and analysis, choose the period and currency. The period selects orders by their date in the store's time zone; later refunds are attributed to the original order.
- From the order menu, choose Edit costs. Enter the cost of goods consumed, shipping, payment processing, packaging, other costs and return costs in the order currency. Use costs after deducting recoverable VAT. For goods recovered from a return, adjust the cost of goods and explain the reason.
- Leave an unknown cost blank; enter 0 only after checking that the cost does not apply. The report shows the calculable contribution separately from orders with missing data. If the order currency changes, check and enter costs in the new currency.
- Revenue excluding VAT = order total − order VAT − confirmed refunds + refunded VAT. Shipping charged is already included in the order total. Operating contribution = revenue excluding VAT − cost of goods consumed − outbound shipping − payment processing − packaging − other costs − return costs. Contribution is an order analysis, not accounting profit.
- In Returning customers, compare identified store customers' order frequency and recency. In Replenishment, choose the demand period, supply lead time and safety days. Daily sales = units from paid orders in the complete days analysed ÷ days analysed. Requirement = max(0, max(threshold, daily sales × (supply lead time + safety days)) − known stock − quantities ordered but not received), in units. Cancelled, failed and fully refunded orders are excluded; partial refunds retain gross demand for a prudent estimate. The list supports decisions without automatically ordering goods.
Related resources
Practical example
An order brings comparable revenue of RON 200 and checked costs of RON 150. Its contribution in this example is RON 50 before other company expenses. Check purchase, packaging, shipping and other costs, and review missing information.
Frequently asked questions and solutions
An order’s contribution seems too high. What should I check?
Compare currency and amount treatment and complete missing costs. Check shipping and packaging allocations and any refunds. An order’s contribution is not automatically the company’s net profit.
The product has estimated profit, but available money is lower. Why?
Compare actual receipts, due dates, costs and returns with analysis values. Estimated profit and the available bank balance are different measures. Check currency and omitted costs before deciding on a purchase or price reduction.