- In Estimated vs actual profit, open the comparison and check the period, units sold and data coverage. Review cost sources and unresolved orders before interpreting the difference.
- Profit variance = actual profit − estimated profit for the quantity sold, in the same currency. The difference alone does not establish the cause; compare prices, quantities, returns and confirmed costs.
Related resources
Practical example
Analysis estimates RON 25 profit per unit, while 10 units sold produce RON 220 realised profit in this example. Estimated profit for that quantity is RON 250; variance = 220 − 250 = −RON 30. Check the returns, prices and costs explaining the difference.
Frequently asked questions and solutions
Realised profit is below the estimate. Where should I look for the cause?
Compare the same period, quantity and currency and check data coverage. Review orders, returns and sources of unconfirmed costs. Explain the total difference by component before changing price.
The product has estimated profit, but available money is lower. Why?
Compare actual receipts, due dates, costs and returns with analysis values. Estimated profit and the available bank balance are different measures. Check currency and omitted costs before deciding on a purchase or price reduction.