WooCommerce segments and campaigns

Choose audiences with communication consent and review messages before activation.

Open the page in Fluxe

In Customers → Customers and campaigns, use Contacts and consents for notes, the customer link and evidence of marketing consent. Record the consent date and source only if you can confirm them. For back-in-stock requests, select the unavailable product requested by the customer.
In Customer segments, choose the currency, period and thresholds for recency, order count and net revenue. Recency = days since the latest eligible order. Frequency = eligible orders in the selected period. Value = total revenue excluding VAT, after confirmed refunds. Check the resulting audience before using it.
In Abandoned carts, import store data and prepare the recovery link for eligible carts. The cart must have explicit consent and must not already have been converted into an order. Carts with products requiring additional configuration are not recovered automatically.
In Campaigns, prepare customer reactivation, back-in-stock or cart recovery. Save the campaign as paused, preview recipients and the message, then choose the time and Activate campaign. Check Include future recipients who meet the conditions before activation.
Campaigns use Fluxe email sending when it is selected for the store. Unsubscribing and withdrawing consent exclude recipients. Pause the campaign before editing; check the audience again before resuming. A message with an uncertain result is not resent automatically.
In Retention and estimates, compare customer return rates and estimated demand. A cohort groups customers by the month of their first known order with positive net revenue, separately for the selected store and currency. Return rate = cohort customers with an eligible order in the tracked month / number of cohort customers × 100. Estimated quantity = net units sold in the full days analyzed / number of full days analyzed × number of forecast days. Stock shortfall = max of 0 and estimated quantity − known stock. The current day is excluded. The estimate does not include future seasonality.
The campaign cost and attributed orders are entered explicitly. Attributed revenue totals the net revenue of the selected orders in the same currency. This result alone does not prove that the message generated the sale.

Practical example

Prepare a message for customers who consented to communications and bought a particular product. Check the audience, consent and message before activation. A customer with a store order has not automatically consented to every campaign.

Frequently asked questions and solutions

Check consent and restrict the audience to people eligible for that communication. Review the message and recipients before activation. An order’s commercial details do not replace the consent required for a campaign.

The rule is active but did not apply to the order. What should I check?

Compare the period, conditions, customer and order products with the available store rule. Check its result and detected features before retrying. An active rule does not prove application to every order or payment.