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Analyzing WooCommerce orders

Compare orders for the period by buyer, products, discounts and value.

  1. In Statistics → Orders, choose the store, currency and period. Check the date type used in the analysis and the included statuses, then find the orders that explain the trend.
  2. Average order value = net sales ÷ number of included orders, in the selected currency. Open the Orders list when you need to check payment or documents, or correct an order.

Practical example

The chosen period contains 10 orders and RON 850 net sales. Average value = 850 ÷ 10 = RON 85/order. Compare the same statuses and date type before interpreting trends.

Frequently asked questions and solutions

The average differs from total receipts divided by orders. Why?

The report’s average uses net sales and included orders rather than bank receipts. Check discounts, refunds, currency and filters. Compare receipts separately in payment records.

The report differs from the one viewed directly in the store. What should I check?

Compare currency, date range, date type, order statuses and last retrieval. Review discounts and refunds and open orders explaining the difference. Current stock and downloads serve different purposes from the period’s revenue and are not added to it.

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